Becoming what they hate? Swedish ad celebrates ‘womanspreading’, years after feminists raged against uncouth male sitting posture ...United Arab Emirates

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Becoming what they hate? Swedish ad celebrates ‘womanspreading’, years after feminists raged against uncouth male sitting posture
source : Russia Today ( United Arab Emirates ) () 38
A provocative advertisement produced by a Swedish marketing firm has tipped its hat to “womanspreading” — purportedly a female-empowering knock-off of the much-derided male sitting position. The gimmick was not well received. Swedish department store Hansa, which sells fashion items as well as food and drinks, enlisted Malmo Advertising Agency to stir up its brand image — and it seems the stunt worked. The agency rolled out a video showing a woman in a pink pantsuit spreading her legs wide as she sits on what appears to be a bus or train. “Celebrate the womanspread,” the ad reads. "Att män vågar ta plats i det offentliga r

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