LeBron James' wife, Savannah James, is revealing details of a new endeavor she has undertaken.
The NBA star's longtime partner, whom he has been with since high school, recently took to Instagram to share that she's been working on launching her own skincare brand.
In the post, she admitted that the idea was largely influenced by her 10-year-old daughter, Zhuri. "A few years back, my daughter Zhuri looked at me and said that when she grew up, she wanted to be just like me. That moment made me reflect: what blueprint had I established for her to follow?" she wrote in the caption of the Friday, May 30 upload.
The Everybody's Crazy podcaster continued to give details of the business venture, admitting, "So I stepped out of my comfort zone—for Zhuri, but really for myself."
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She continued: "I set out to create a skincare brand that was inclusive—not just of skin tones and types—but of all aspects of culture: fashion, music, art, design. I surrounded myself with experts in every field and let my curiosity guide me."
As with starting anything new, the project has presented its challenges, but has seemingly been rewarding, too. "The journey of bringing Reframe to life has been exhilarating and overwhelming. It's proof that doing things in a new way usually means taking the steeper, longer route. But that's exactly why I'm so proud of what we've built: exceptional formulas, expertly crafted, and clinically validated," the 38-year-old added.
"I've used these products exclusively for the last two years, and my skin has never felt or looked better. I'm thrilled for you to experience Reframe," Savannah concluded.
See the post here.
In the comment section of the post, fans raved over the news, excitedly expressing their desire to try out the collection when it drops.
"This is so crazy. I was literally wondering what your skin care routine consisted of. Congratulations to you ??," one wrote, while another gushed, "Oh my gosh????the faceeee."
More notes on the social media post read, "???excited for this launch!" "obsessed with you," and "Face card….. Clockkkk itttt! ?."
Meanwhile, someone else assured her, "I understand that you want something tangible for her to admire but just know being her mom was already enough. You are everything and I don’t even know you! So poise, always gracious and incredible mother & wife. You have already set the standard of greatness for her! We are all so proud of you!"
In addition to Zhuri, Savannah and LeBron additionally share two sons: LeBron "Bronny" James Jr., 20, and Bryce Maximus, 17.
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