Global fintech solutions provider B2BROKER has named Moustapha Abdel Sater as its new Chief Commercial Officer (CCO). The appointment is aimed at accelerating the company's global commercial strategy and expanding its market presence, as stated in the official press release.
Sater brings over 14 years of international experience from major technology firms, including Salesforce, LinkedIn, Zoom, and Oracle. His expertise lies in driving sales, marketing, and business transformation initiatives across Europe and the Middle East.
Strategic Hire and New Liquidity Solution
In a statement, Sater said his new role at B2BROKER "represents a meaningful opportunity to drive growth." His appointment coincides with B2BROKER's recent launch of its Liquidity Provider Turnkey solution.
The company describes this new offering as a fully integrated system. It is designed to enable financial institutions to establish their own Prime of Prime (PoP) liquidity operations, providing infrastructure, technology, and compliance support.
Sater's Background and Commercial Focus
During his time at Salesforce, Sater was focused on providing CRM, CPQ, and AI-powered solutions to businesses, where he was involved in key digital transformation projects. His background also includes leveraging technology to enhance marketing efficiency and support cloud adoption.
Sater holds a Bachelor of Science in Business from the Lebanese American University, with a double emphasis in Management Information Systems and Banking & Finance. He is fluent in Arabic, English, and French.
B2BROKER Expands Institutional Fintech Offerings
Moustapha Abdel Sater’s appointment comes as B2BROKER continues to expand its global footprint and enhance its suite of fintech solutions. The company introduced professional support and maintenance services for the cTrader platform and PrimeXM XCore, adding to its existing MT4 and MT5 support.
The firm recently entered into a partnership with FXCubic, a connectivity technology provider. B2BROKER states this collaboration will utilize FXCubic’s bridge for direct FXC-to-FXC connections, granting FXCubic’s clients access to B2BROKER’s liquidity.
About B2BROKER
Founded in 2014, the company operates with key hubs in London, Limassol, Hong Kong, and Dubai, serving clients across Europe, the Middle East, and Asia.
B2BROKER ( b2broker.com) provides liquidity, trading technology, payment solutions, and brokerage infrastructure to a diverse clientele, including brokers, exchanges, hedge funds, and proprietary trading firms, leveraging an ecosystem-driven approach to deliver scalable solutions.
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