Holiday Inn Express unveils the 5.0 “Dawn” ...Middle East

hospitality net - News
Holiday Inn Express unveils the 5.0 “Dawn”
source : hospitality net ( Middle East ) () 25
IHG Hotels & Resorts’ (IHG) upper-midscale brand, Holiday Inn Express, has launched its latest 5.0 product model, “Dawn,” in response to evolving consumer expectations for value and a more thoughtful approach to hotel investment. This new model brings comprehensive upgrades in space design, service details, and smart experiences, driven by enhanced construction efficiency and optimized cost management. By delivering cost savings and operational improvements, the 5.0 aims to boost both investment returns and guest satisfaction. Through this strategic innovation, Holiday Inn Express reinforces its upper midscale offering by harmonizing quality experiences with commercial success.

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