Sacred scents: Boitown’s collab with Jade Buddha Temple redefines spirituality via fragrance ...Middle East

What Happened: When visiting Shanghai’s Jade Buddha Temple (Yufo Temple), visitors can now take home a bottle of “blessed scent” from the temple’s own store to infuse their living spaces with positive energy. This distinctive collection stems from a partnership between the temple and Boitown (冰希黎), a prominent domestic fragrance brand renowned for its luxurious and ethereal scents, achieved through the incorporation of a specially crafted sand in its perfumes making the liquid glittering. Founded by Hu Yuchu, Boitown tailored a fragrance line exclusively for the Buddhist temple, named Ruyin (如隐). Much like the temple’s cherished bead bracelets, believed to bestow fortune upon the wearer, the

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Sacred scents: Boitown’s collab with Jade Buddha Temple redefines spirituality via fragrance ...Middle East

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