KOL CherryGun: From Chinese internet sensation to social media expert ...Middle East

* The article by Mos Wu was translated from Mandarin and edited for brevity. Emerging in the early 2000s as China’s “Queen of Retro,” CherryGun, full name Chen Xingru, has successfully navigated the country’s fast-evolving digital landscape and dynamic pop culture and fashion industries. An internet sensation, she found success as a fashion blogger, and went on to diversify into fashion styling and now spearheads avant-garde fashion media platform Lofi. Originally from Guiyang, Guizhou Province, and belonging to the Bouyei ethnic group, one of 55 minorities recognized by the country’s government, Chen says her urban upbringing wasn’t heavily influenced by her ethnicity. Yet, the rich heri

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KOL CherryGun: From Chinese internet sensation to social media expert ...Middle East

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