Ralph Lauren opens its virtual doors. Plus, is Zepeto the catalyst for DKNY’s Gen-Z coup? ...Middle East

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Ralph Lauren opens its virtual doors. Plus, is Zepeto the catalyst for DKNY’s Gen-Z coup?
source : Jing Daily ( Middle East ) () 60
Although NYFW took a step back from Web3 activations following its lackluster NFT Keys project during SS23, its lesser-known neighbor, Hamptons Fashion Week, isn’t shying away from making full use of blockchain-powered tech this season.  To streamline the onboarding process, the event is turning to scavenger hunts — a playful format that the likes of Gmoney have adopted to help incentivize their audience to engage with Web3.  In other news, DKNY is the latest brand to tap the Zepeto goldmine in a bid to regain its relevance, while Ralph Lauren is diving back into the metaverse to explore a new brand DNA.  Ralph Lauren launched its first virtual store experience this week, inspired by the Jos

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