The results are in: What did Chinese consumers splurge on this Qixi Festival? ...Middle East

While China has many versions of Valentine’s Day, none are quite like Qixi Festival. Falling on August 22 this year, it is the only romantic holiday rooted in Chinese mythology — a bittersweet tale of star-crossed lovers who can only meet once a year. In fact, the 2023’s Qixi Festival saw traditional culture revived as young Chinese sought creative ways to celebrate. Dressing in traditional Han Chinese clothing styles (hanfu), releasing lotus lanterns, visiting museums and ancient temples, and even participating in murder-mystery role-playing games were all activities that the public engaged in to mark the occasion this year, reported the Global Times. “Young consumers are demanding experien

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The results are in: What did Chinese consumers splurge on this Qixi Festival? ...Middle East

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