How Crocs made the leap from pandemic preference to Gen Z fashion statement ...Middle East

Donning foam slip-ons seemed like the natural choice when people were housebound during the pandemic, and comfort and convenience were the priority. But even after lockdown measures were lifted, consumers are continuing to rock their Crocs, spurring the footwear company to achieve a 200 percent increase in sales since 2019. Was Crocs’ revival a stroke of lockdown luck or the fruits of a smartly strategized global growth plan? “The pandemic contributed to our success, but was not the only reason for our success,” explains Andrew Rees, Chief Executive Officer, Crocs Inc. “Our success was built on a strategy to deliver long-term sustainable growth. We listen to our consumers and have harnesse

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How Crocs made the leap from pandemic preference to Gen Z fashion statement ...Middle East

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