Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs ...Middle East

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Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs
Gucci is leaning further into its artistic roots. On Tuesday this week, the Maison kicked off its latest initiative, “Future Frequencies: Explorations in Generative Art and Fashion,” which merges high fashion and contemporary art through generative art and artificial intelligence (AI). As part of the project, which runs from June 18 to 25, the luxury titan commissioned 21 artworks from a number of Web3-native creatives to be sold at leading auction house Christie’s in the form of NFTs. Participating in the project are artists Claire Silver, Emi Kusano, Tyler Hobbs, Minne Atairu, and digital couture fashion platform Draup. The event is accompanied by an exhibition of the physical works at Chr

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