Duran Duran are adding another title to their resume—fragrance creaors!
In a new interview with PEOPLE, keyboard player Nick Rhodes opened up about the legendary '80s rock band's foray into the world of all things scent, by launching two fragrances that represent the band's "dual identities."
"We've always thought of Duran Duran as this sort of an arts collective where sometimes we venture a bit more towards fashion, sometimes it's movies, sometimes it's, in this case, fragrances," Rhodes, 62, told the outlet.
"At the center of everything we do is music. We create music and we do put out albums and we do play live shows together, but because we have an interest in pop culture and particularly in design, we've done sort of side projects—some individually, but many together where we've said, 'That sounds interesting,'" he added.
The band—which also includes Simon Le Bon, John Taylor, and Roger Taylor—teamed up with Sergio Momo, the founder of luxury fragrance house Xerjoff, to create a fragrance that embodied the essence of the iconic band.
"We were quite excited by the idea of this initial abstract painting we were making of what a perfume might be like," Rhodes said of the band's initial meeting with Momo. "From those conversations, Sergio went away and then we met again six weeks later, and he came with about 30 different perfumes and said, 'Based upon what you were discussing with me, this is what we're going to start with.'"
The band went through each scent, making notes on what they liked and didn't before settling on two signature fragrances that would eventually become NeoRio and Black Moonlight."We really split the atom," the "Hungry Like a Wolf" hitmaker quipped of the somewhat difficult decision process. "Some of the things we both liked were a little darker and more mysterious and musky and other things were more flowery and bright. "We couldn't have both in the same perfume."
NeoRio is available in four different neon bottles, with a scent that includes notes of candied fig, rum, maple syrup, rose oil, saffron, patchouli, tonka bean and more. Black Moonlight, meanwhile, comes in a black bottle and is more a mysterious scent, featuring notes of bergamot, mandarin, cardamom, saffron, lavender, patchouli, tonka bean among others.
Rhodes told PEOPLE that the band enjoyed making the fragrances so much that they discussed another concept with Momo: doing a concert and scenting the building.
"I think it could be a really lovely thing to do, and it's entirely possible depending upon the size of the venue," Rhodes said. "I'd love people to have more of that experience, and it's not something that you really get other than the smell of strange cigarettes at certain shows. You don't really get that in an audience as much."
While the world of fragrance and being on stage as rock stars are vastly different, both involve a level or work and detail that Rhodes said the band have grown to appreciate.
"So much work goes into making a fragrance. We always say with our shows, it's a good job that people don't realize how much we have to do to make this thing look effortless. That's what you want. You want people to see, in this case, to smell the product and say, 'Oh wow, that's great,'" he explained. "You don't want them to think about the many, many, many days and weeks that were spent by so many people tweaking the scent and the bottle and the design of the packaging. It was a fantastic experience to go through."
Duran Duran's fragrances are available to shop at Xerjoff now.
Read More Details
Finally We wish PressBee provided you with enough information of ( Legendary Rock Band Launches Fragrances Inspired by Dual Identity )
Also on site :
- Third day of protests marked by scattered violence, arrests, and a firm federal response
- Colombian presidential candidate shot at Bogotá rally; president vows to find mastermind
- Parker Solar Probe Observes Intense Magnetic Eruption Aimed at Sun