A new frozen drink is arriving at Rita's Italian Ice & Frozen Custard–but not for long.
The popular frozen treats shop announced on Friday that not only is its annual fundraiser coming back this year, but it's also bringing a new menu item with it: the all-new Limeade Frozen Ice Blender.
Rita's Frozen Limeade Ice Blender joins the joint's classic Frozen Lemonade and sweeter Strawberry Frozen Lemonade Ice Blender as the "ultimate" sippable treat said to offer a "cool, fruity way to refresh all season long."
The refreshing beverage won't just taste good on a hot June day; it'll do good, too.
From now through Sunday, June 29, Rita's will donate $1 from every Frozen Lemonade Ice Blender sold (regardless of flavor) up to $10,000 total to Alex's Lemonade Stand Foundation, an organization supporting children with cancer and their families through funding research, raising awareness, and "empowering everyone to help cure childhood cancer."
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"Our Frozen Lemonades are a go-to for guests looking to beat the heat, and this year's new Limeade flavor adds a bright, citrusy twist," said Carmela Hughley, SVP of marketing insights and innovation at Rita's Italian Ice & Frozen Custard.
"We're also honored to continue our partnership with Alex's Lemonade Stand Foundation to support kids and families affected by childhood cancer," Hughley continued, "It's a cause that's close to our hearts and to the communities we serve."
Rita’s Adds a Twist to Summer with the all-new Limeade Frozen Lemonade Ice Blender and the Annual Alex’s Lemonade Stand Foundation Fundraiser.Rita's has raised over $5.8 million to support Alex's Lemonade Stand Foundation through nearly two decades of in-store fundraisers, according to the May 30 press release.
"We are delighted that Rita's chose to partner with us again this lemonade season! Their dedicated shops and customers are among our longest standing partners and truly care about helping kids with cancer," Liz Scott, Alex's mom and co-executive director at Alex's Lemonade Stand Foundation, added. "We are grateful for their continued partnership in helping end childhood cancer."
Rita's new Limeade, Classic and Strawberry Frozen Lemonade Ice Blenders are currently available at participating locations nationwide but only for a limited time.
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