Toyota Supra: A Shorter Hiatus This Time

The Toyota Supra has long been an emblem of automotive performance and innovation, with its latest iteration marking a significant moment in the brand's history. After a 17-year hiatus following the end of production in 2002, the Supra re-emerged in 2019, showcasing Toyota's commitment to revitalizing its sports car lineup . This resurgence was characterized by a collaborative effort with BMW, resulting in enhanced performance features and design elements that appealed to both enthusiasts and new buyers alike. The shorter break between models reflects Toyota's strategic pivot towards maintaining relevance in an increasingly competitive market.

With the Final Edition signaling the end of its six-year US production run, the current Toyota Supra Mk5 is nearing its conclusion. However, Toyota has hinted in a recent MotorTrend interview that a new Supra is planned and should arrive sooner than its predecessor.While details are scarce, this suggests Toyota is keen to avoid another lengthy Supra hiatus. The timeline remains a mystery, but the anticipation is already building among enthusiasts. Will it retain the BMW partnership, or will Toyota forge its own path with a completely in-house developed sports car? That's the burning question on everyone's mind.

Astute readers will be quick to point out the last gap between Supra generation was over two decades long. Erickson's remarks suggest we won't have to wait until 2045, but it could still be awhile before a new version arises.

"A product like Supra, it’s made it to a point where now we have a Final Edition and the reason is it’s just not cost effective with all the new regulations and investment we have to make. It needs to be a new house. When we can get the new house built is the question," Ericksen said. "It’s our goal to have a next-generation Supra. We’ll just have to wait and see."

An uncompromising focus on pure driving pleasure and a relentless commitment to continuous improvement created a true sports car which continues to write a thrilling new chapter to the Supra legend and has earned legions of new fans, simultaneously bringing widespread media acclaim and prestigious awards.

The GR Supra has also followed in the wheel tracks of its legendary predecessors by entertaining fans and drivers in motorsports. The GR Supra GT4 has enabled private customers to experience the thrill of motorsports at some of the world’s most iconic circuits, while GR Supra variants also compete in Japanese Super GT, drifting championships and NASCAR in the United States.

The desire and expectation are there. “It’s our goal to have a next-generation Supra,” Ericksen says, with or without a partner. “We’ll just have to wait and see. My goal is to get a great next-gen product that our enthusiast crowd can fall in love with again.”

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Sarah H

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