Cheez-It is calling on "reality TV royalty" for its latest limited-edition collab.
On Tuesday, the fan-favorite snack brand revealed it partnered with Phaedra Parks, a.k.a. the "queen of snap backs," on a snack-inspired accessory said to "satisfy cravings" both on screen and off: theCheez-It Snap'd Back Bag.
The first-of-its-kind Snap'd Back Bag is "made with 100% real shade and styled with reality TV flair," according to an official description. The roll-top bag features a snap closure and is branded in Cheez-It's signature red and gold colorway, made complete with an iconic quote from the "Real Housewife" herself, "Now check that."
Limited numbers of the Cheez-It Snap’d Back Bag will be available later this month.Related:Cheez-It Quietly Introduces New Flavor of Fan-Favorite Variety
"In my world, a snap back is more than a comeback—it's a lifestyle," The Real Housewives of Atlantaand Married to Medicine star, 51, teased in a statement. "Teaming up with Cheez-It Snap'd to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva."
"Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!" Parks quipped.
Cheez-It Snap’d teams up with reality TV royalty Phaedra Parks to drop this season’s hottest snack-inspired accessory."Cheez-It Snap'd brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama," Cara Tragseiler, senior brand director for Cheez-It, added in the May 20 release. "Phaedra's signature style and unapologetic wit bring the Snap Back Bag to life—it's the ultimate accessory for fans who love to snack and stand out."
The limited-edition collab will drop just in time for Parks' highly anticipated return to the hit Bravo series on May 25 at 9 p.m. ET, exclusively via the Cheez-It website for $16 with free shipping–but only while supplies last.
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