Don’t worry, Lipton is not discontinuing its peach ice tea ...Middle East

Ice tea brand Lipton has found itself in hot water with fans after suggesting its popular peach-flavoured beverage was being discontinued.

The drinks firm posted a statement on Instagram claiming it was ending the production of peach ice tea for the foreseeable future, although other flavours would remain.

News the beverage was being bumped off left consumers surprisingly un-refreshed.

Venting their distaste on social media, one posted: “Lipton deleting the peach flavor is so unserious like it’s the original flavor why’d you do that what the hell.”

While another wrote: “Discontinuing Lipton’s PEACH flavor makes no sense, it’s the best one and the most popular one??? Do they want the brand to shut down.”

However, just as outrage appeared to reach boiling point, another missive appeared on the company’s Instagram site which poured cold water on the whole matter.

Lipton Ice Tea put out a post on social media on Tuesday with the headline “Rest in Peach” and a picture of a can of Lipton Peach Ice Tea with angel’s wings.

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A statement alongside the image read: “You may have heard that our iconic Peach Lipton Ice Tea flavour is getting discontinued.

“We know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev).

“But don’t worry, the rest of your faves are still here to keep you refreshed.

“And who knows?

“Maybe one day, Peach will make a legendary comeback.”

It added that it appreciated consumers’ understanding “during this period of adjustment and apologise for any inconvenience caused”.

However, by Wednesday there appeared to be an about-turn by the social media team, when another message was posted saying the whole thing had been a joke.

What has Lipton said about the peach ice tea stunt?

Wednesday’s missive suggested the firm had got their dates wrong and it was a premature April Fool prank.

A headline stated “Peach is Here to Stay” followed by a post which read:

“Oops, is it still March?

“Got my dates mixed up…thought it was April Fools already.

“I’d never take away your favourite flavour, pookies.”

And in a final flourish – which suggested marketing may have been behind the whole flavour fiasco – the statement added: “Your love for peach has not gone unnoticed.

“But I’ve got your back, I will be sending a surprise to the biggest fans with the best reactions ;)”

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