California Bank & Trust has announced a multi-year commitment with San Diego Football Club, SDFC announced last week.
The bank is a founding Chrome Club Partner alongside five other current partners, and has been named the club’s official bank.
“Their deep commitment to the local business community and financial innovation aligns with our vision for long-term growth and impact,” said Tom Penn, SDFC chief executive officer.
“Through this partnership, we will create meaningful opportunities for fans, businesses, and the broader community, reinforcing the strong foundation we are establishing for SDFC’s future.”
The announcement comes two weeks before the Club’s first home match at Snapdragon Stadium, which will take place on Feb. 23.
CB&T will receive benefits from the partnership, including access to a league first “on the pitch” premier suite, title sponsorship of the May 31 home game against Austin FC, co-branded content features, prominent signage inside Snapdragon Stadium, and special retail promotions.
Bank customers and their families will also gain access to exclusive soccer experiences and discounts throughout the season.
“This partnership is a natural fit between two organizations deeply rooted in San Diego,” said Eric Ellingsen, President & CEO of CB&T.
“SDFC’s commitment to excellence, innovation, and community mirrors our own approach to banking.”
According to CB&T, the bank will work alongside SDFC to launch initiatives aimed at financial literacy, small business support, and youth leadership development.
These efforts will include:
Delivering small-business events to support local entrepreneurs and a thriving economy Developing a youth leadership program to inspire the next generation of leaders in San Diego Creating a financial education program for SDFC players, staff, fans, and youth academy to promote economic empowerment Supporting SDFC’s Right to Dream Academy, a scholarship-based academy committed to offering top tier education and soccer training to students.“San Diego’s new MLS team is set to energize the region—bringing new excitement, economic growth, and tourism,” added Ellingsen.
“MLS has a track record of enriching cities across the country, and we look forward to seeing its lasting impact right here in San Diego.”
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