UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism ...Middle East

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UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism
source : hospitality net ( Middle East ) () 45
A new Memorandum of Understanding signed by UN Tourism Secretary-General Zurab Pololikashvili and CAF Executive President Sergio Díaz-Granados is focused on enhancing the visibility of the Regional Brand of Latin American and the Caribbean. The Brand was created by CAF with the aim of attracting more investment in tourism, fostering partnerships and developing initiatives that drive the growth of the region and help it achieve a more prominent role on the global stage.

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