Words are overrated. Here’s why we’re addicted to ‘silent reviews’ ...Middle East

By Gina Park, CNN (CNN) — Izzy Santulli shows a bottle of perfume, leans back, shakes her head and grimaces in the video she’s filmed of herself. The creator of beauty and skin care content on TikTok and Instagram pushes the product off to the side with a judgmental look on her face. In another video, Santulli shows a tube of concealer, pretends to eat it, waves her hands in front of her face and takes a deep breath. She smiles and kisses the product before moving on to the next. Since October 2023, online content creators such as Santulli have been filming these “silent reviews,” sharing their opinions of makeup, skin care, books and other products without speaking a word. Instead,

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Words are overrated. Here’s why we’re addicted to ‘silent reviews’ ...Middle East

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