How the Novelty Popcorn Bucket Came to Rule the Movies ...Middle East

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How the Novelty Popcorn Bucket Came to Rule the Movies
source : Time ( Middle East ) () 64
Tom Cruise cares deeply about your popcorn bucket. The actor is famously obsessed with facilitating the optimal moviegoing experience. So, of course, for the final installment of his long-running Mission: Impossible franchise, he is embracing the breakout movie theater trend that asks audiences to stick their hands inside some outlandish orifices to retrieve their snack. According to Rob Bennett, the director of food and beverage product strategy at AMC, Cruise helped to guide the design of the theater chain’s bucket, which will debut alongside Mission: Impossible—The Final Reckoning next May. Bennett is not giving anything away. “But we nailed it,” he says gleefully. [time-brightco

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