Reducing Friction and Elevating the Guest Experience in Hotels ...Middle East

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Reducing Friction and Elevating the Guest Experience in Hotels
source : hospitality net ( Middle East ) () 4
Even prior to COVID-19, the travel experience has always had it stress points, commonly referred to as 'friction.' Friction occurs anytime a customer is frustrated, uncomfortable, confused, angry, impatient, or simply has to expend much more effort ...

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