Food for thought: systemic underinvestment in hospitality marketing ...Middle East

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Food for thought: systemic underinvestment in hospitality marketing
With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest post-pandemic spend.

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