For Hospitality Leaders, Infrastructure Should Come Before the Lure of Artificial Intelligence ...Middle East

Artificial intelligence is pervasive in hospitality. This is partly due to the promise of a revolution in bookings, guest engagement, and operations, and partly to keep up appearances. Hotel operators are enamored with the potential of AI, as the industry continues to try to fully understand the implications for its use. And, while there’s no doubt that AI will eventually be everything it promises, the more important question is:

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For Hospitality Leaders, Infrastructure Should Come Before the Lure of Artificial Intelligence ...Middle East

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