Global Sports Marketing Shakeup: Messi Deal Suspended, Indian Company’s Major Sponsorships ...Middle East

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Global Sports Marketing Shakeup: Messi Deal Suspended, Indian Company’s Major Sponsorships
Amidst the glamorous backdrop of world sports, a notable company recently made headlines with its ambitious foray into global sports marketing, only to face a surprising twist. Signing football superstar Lionel Messi as the global ambassador for its social impact division during the 2022 FIFA World Cup, the company had set its sights high. The deal, valued between $5-7 million annually, was seen as a significant coup but was unexpectedly put on hold within a year of its initiation. This development, coupled with the company’s previous high-profile partnerships with major sports entities such as the International Cricket Council (ICC), the Board for Control

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