How social media revolutionised badminton and its future stars ...United Arab Emirates

Dubai: The inaugural batch of students from the Badminton World Federation’s (BWF) ‘Star Creation Programme’ will graduate later this month. Social media has hugely impacted fan engagement in sports in different ways over the years with platforms such as Instagram, Facebook and Twitter becoming important tools for athletes to promote themselves and attract new followers, as well as create more participation and engagement. Realising this vast potential, in September 2019, the BWF — the world governing body for the sport — partnered with one of the world’s leading digital and social consultancy agencies, Seven League, to deliver its ‘Star Creation Programme’. The initial goals of the program

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How social media revolutionised badminton and its future stars ...United Arab Emirates

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