The North Face’s Shanghai takeover with snow, skateboarding, street culture ...Middle East

Overview: The North Face‘s down jackets took over Shanghai Zhangyuan – a hip luxury retail complex renovated in the shikumen historical building style – over the past weekend. An inflatable colossal Himalayan explorer, donning a large The North Face coat, sat guard on the artificial-snow-covered street. The brand also set up a gigantic ski slope ahead of the installation. Outside of The North Face’s experiential space, named Summit Club House, the outdoor wear manufacturer hosted a pop-up street skateboarding challenge, dubbed Urban Ride, which brought professional street skaters from across the country together. The initiative combined snowy mountains with the bustling city, combining ice

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The North Face’s Shanghai takeover with snow, skateboarding, street culture ...Middle East

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