Alibaba cancels Double 12 shopping festival ...Middle East

What Happened: On November 24, China’s largest e-commerce platform Alibaba’s Taobao announced that the Taobao ‘Double 12’ event — an end-of-year shopping festival that takes place on December 12 — will not be held this year. Instead, the platform initiated a new large-scale event dubbed the ‘Taobao Year-End Good Price’ festival, which will be launched on December 9 at 8pm. Merchant recruitment is expected to begin this week. Double 12 has always been a continuation of Singles’ Day, or also known as Double 11. While the latter has always been Tmall’s battleground for big brands to clear their inventory. Double 12 was originally invented as a festival reserved for small and medium-sized merch

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Alibaba cancels Double 12 shopping festival ...Middle East

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