Netflix, Pushing Into AVOD Fray, Plans New Ad Formats, ‘Crown’ Sponsorship Deals ...Middle East

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Netflix, Pushing Into AVOD Fray, Plans New Ad Formats, ‘Crown’ Sponsorship Deals
source : Variety ( Middle East ) () 20
Netflix is ready to use “The Crown,” “Squid Game” and other signature series to take ad dollars from rival streamers. The company says it will start to offer so-called “title sponsorships” to advertisers ready to align with the new reality series “Squid Game: The Challenge” and the final season of “The Crown” as part of […]

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