Adidas and Moncler merge tech and luxury in NFT AI collaboration ...Middle East

Two of fashion’s most powerful behemoths are joining forces in Web3. This week, sportswear titan Adidas announced that its Adidas Originals division will be teaming up with luxury heavyweight Moncler on a non-fungible token (NFT) project. The digital collectibles drop today (October 4) in tandem with a new artificial intelligence (AI) based campaign. To mark the tie-up’s new high-low crossover, billed ‘The Art of Explorers,’ the pair turned their focus to machine-learning technology to generate a series of AI-enabled “adventurers.” Designed to represent the shared symbol of outdoor discoverers, the concept was also brought to life in the form of mixed-media sculptures, crafted by creative

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Adidas and Moncler merge tech and luxury in NFT AI collaboration ...Middle East

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