Can Chinese travelers transform the Middle Eastern tourism landscape? ...Middle East

What Happened: In recent years, Dubai has tailored its strategies to cater to the affluent Chinese traveler and become fully “China Ready”. This effort included marketing campaigns on WeChat, training programs, and collaborations with Chinese tour operators. The 2016 decision to offer visas-on-arrival for Chinese nationals further boosted tourism, and by 2019, nearly a million Chinese tourists had visited Dubai, marking a significant increase over three years. While the pandemic brought these numbers down, recent data suggests a rebound. From being the 17th largest source market in January, China has climbed into the top 10 by April, and then by July, it stood as the eighth-largest, witnessi

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Can Chinese travelers transform the Middle Eastern tourism landscape? ...Middle East

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