Roblox runway: L’Oréal’s innovative approach to Paris Fashion Week ...Middle East

Beauty behemoth L’Oréal’s annual Paris Fashion Week showcase will take place on October 1 by the Eiffel Tower and will be streamed live via Roblox, a first for the brand. Titled ‘Walk Your Worth,’ the event will see the likes of Elle Fanning, Kendall Jenner, and Soo Joo Park (all L’Oréal ambassadors) walk the runway to celebrate sisterhood, female empowerment, and the relationship between beauty and fashion. While legacy brands regularly turn to social platforms such as Instagram and YouTube to livestream their seasonal collections, they usually overlook Roblox, a streaming hotspot that is popular with the next big-spending demographic – Gen Z. Recommended ReadingFashion’s new VIPs: Why lu

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Roblox runway: L’Oréal’s innovative approach to Paris Fashion Week ...Middle East

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