Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals ...Middle East

What Happened: Following the explosive backlash against China’s top livestream anchor Li Jiaqi last week, one Chinese domestic haircare brand “Fenghua” has become an overnight sensation by offering three new cleansing packages on its livestreaming channel priced at 79 RMB ($10.82), the same price of the eyebrow pencil that sparked Li’s controversy. Fenghua made headlines and gained about 500,000 new followers across all its social platforms in just one day. Li Jiaqi, also known as ‘Lipstick King’ and Austin Li, apologized on Weibo on September 11 for inappropriate remarks he made to a consumer during one of his broadcasts on Taobao Live, Alibaba’s livestreaming platform. A viewer complained

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Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals ...Middle East

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