Ferragamo partners with the Uffizi for its ‘New Renaissance’ campaign ...Middle East

Perhaps it’s the Italianate glory of the visuals — creative director Maximilian Davis’ new campaign for Ferragamo with Uffizi Galleries is something of a marketing masterpiece, both in its style and strategy. The Fall/Winter 2023 advertising campaign launched on August 14 by the Italian luxury house is an homage to the city of Florence, and Ferragamo’s “New Renaissance.” As part of the brand’s ongoing refresh since Marco Gobbetti became CEO in January last year, Ferragamo has piqued the interest of fashion watchers with its bold brand rejuvenation. This has included hiring 27-year-old designer Davis as creative director, shortening the maison’s name to Ferragamo, implementing a more modern-

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Ferragamo partners with the Uffizi for its ‘New Renaissance’ campaign ...Middle East

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