The viral rise of Chinese style beauty and ‘Douyin makeup’ on Tiktok ...Middle East

How did one of China’s most popular makeup aesthetics become a major trend across Western social media? While Western beauty brands have dominated Asia’s markets for the last few decades; C-beauty aesthetics and brands may be poised to take over in a matter of time. Over the last few years, China’s “Douyin makeup” trend has been making waves among Western users across platforms like TikTok. Both platforms are owned by Chinese tech giant Bytedance. Featuring glowy, translucent skin; glittery eyelids; bright, concentrated pink or mauve blush; and oftentimes highly-pigmented glossy or semi-matte ombre lips — the Douyin makeup look has come to embody one of China’s most popular makeup aestheti

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The viral rise of Chinese style beauty and ‘Douyin makeup’ on Tiktok ...Middle East

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