London lays claim to be the capital of independent digital fashion this fashion week ...Middle East

As with this season’s NYFW, there was a notable downturn in Web3 activations at London Fashion Week (LFW) – but only when it comes to the traditional big players. Away from the physical presentations, the Big Smoke buzzed with exciting and pioneering talent championing the next era of fashion – from Stephy Fung and Fanrui Sun at the SYKY Collective showcase hosted on Friday last week, to PhygitalTwin’s phygital fashion showcase on Saturday. While big brands grapple with the question of what part Web3 plays in their wider roadmaps, today’s promising newcomers point to digital fashion’s development trajectory. Recommended ReadingAI runways, digital fashion showcases, and augmented reality t

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London lays claim to be the capital of independent digital fashion this fashion week ...Middle East

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