Richemont launches new beauty division, doubling down on high-end fragrance ...Middle East

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Richemont launches new beauty division, doubling down on high-end fragrance
What Happened: Following French luxury conglomerate Kering, which formed the Kering Beauté department and acquired niche high-end fragrance Creed earlier this year, Richemont is the latest to venture into the burgeoning luxury fragrance market.  The Swiss group’s new division — Laboratoire de Haute Parfumerie et Beauté — is headed by fragrance veteran Boet Brinkgreve, former president of ingredients and procurement at fragrance manufacturer DSM-Firmenich. Brinkgreve boasts three decades of industry experience and is knowledgeable about the Chinese market. Between 2015 and 2017, he helmed DSM-Firmenich’s China ingredients division. Brinkgreve took up the role on September 1, reporting directl

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