Outlet malls get new lease of life thanks to Chinese bargain-hunters ...Middle East

What Happened: Chinese consumers are stocking up on name brands like Nike, Adidas, Coach, and even Burberry — all on a budget. Outlet malls, known in Mandarin as aotelaisi (奥特莱斯), a transliteration of the word “outlet,” are gaining traction in China. These are collections of stores that offer discounted goods or specially manufactured product lines using lower-quality materials. Shanshan, Wangfujing, Bailian and Capital are among China’s leading outlet companies that have benefited from recovering foot traffic post-pandemic, with the latter announcing its best first-quarter on record earlier this year. Recommended ReadingWill Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19

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Outlet malls get new lease of life thanks to Chinese bargain-hunters ...Middle East

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