Why Rolex’s Bucherer acquisition will shake up the luxury watch industry ...Middle East

Playing it safe is the most certain way to lose your future. In a market that is constantly changing, taking risks and challenging the status quo are the only ways brands can inspire, survive, and strengthen their competitive position. Such an event just happened in fine watchmaking, and nothing will be the same. For many brands this will be the ultimate wake-up call. The term “genius” is often overused, but in the case of Rolex’s acquisition of Bucherer, it’s the right description. Rolex, the world’s leading watch brand and a byword for luxury, announced the acquisition of Bucherer, the world’s largest watch retailer, on August 24. This acquisition can only be described as a strategic mas

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Why Rolex’s Bucherer acquisition will shake up the luxury watch industry ...Middle East

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