Lululemon celebrates China’s traditional Valentine’s Day with a modern twist ...Middle East

Overview Lululemon is taking a unique approach to celebrating China’s traditional Valentine’s Day, known as the Qixi Festival, this year. The lifestyle brand has teamed up with Dr. Li Songwei, an expert in psychology, to launch a pocket-sized brochure titled “100 Practices of Love,” which describes 100 different ways to cultivate love. The initiative aims to help people become a better version of themselves and improve their close relationships. Additionally, Lululemon has launched a Qixi-exclusive capsule collection that includes men’s and women’s apparel and accessories. From August 10 to 22, customers who purchase products from the special collection will receive a complimentary brochure

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Lululemon celebrates China’s traditional Valentine’s Day with a modern twist ...Middle East

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