Top 5 Douyin KOLs fueling China’s travel economy ...Middle East

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Top 5 Douyin KOLs fueling China’s travel economy
Subscribe to our Jing Beauty newsletter here to get the latest news on China’s world of beauty and wellness. China’s travel industry is steadily recovering from the pandemic – a three-year backlog of travel desires is being fulfilled, and enthusiasm for travel continues to rise. The number of domestic tourists is expected to reach 5.5 billion this year and domestic tourism revenue is forecast to exceed $690 billion (5 trillion RMB), according to a recent analysis report from the China Tourism Research Academy. Luxury brands and beauty players are betting on a domestic travel surge. Domestic tourists and tourism revenue will recover to 90 percent and 80 percent of the level just before the pa

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