Chanel, Loewe, Rimowa, and Fendi reinvent romance for China’s Qixi festival ...Middle East

Are shoppers in China fatigued by the country’s three commercialized romantic festive days? Enthusiasm for Qixi Festival, China’s traditional lovey-dovey occasion, indicates they aren’t. “It is one of the highest-spending events of the year,” says Aurelien Rigart, co-founder and VP at digital consultancy ITC. This year, the festival falls on August 22. During last year’s Qixi Festival, despite the pandemic, hotel bookings, flower sales, and restaurant orders increased two to three fold compared to the previous year. Sales for popular female gifting categories lipstick, gold jewelry, and fashion watches surged 103 percent, 280 percent, and 400 percent year on year, respectively. Fendi presen

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Chanel, Loewe, Rimowa, and Fendi reinvent romance for China’s Qixi festival ...Middle East

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