The Rolex method: Unleashing pricing potential through powerful brand storytelling ...Middle East

Today, many brands, including those aiming for luxury status, struggle to sell enough products at their intended prices because they lack the pricing power. The reason is that the majority of brands, despite doing an excellent job on product and design, fail to create the cultural capital that enables them to be perceived as valuable in an extreme way by clients, and ultimately worth the significant premiums. So, whenever a brand gets pushback from customers on its prices, the reason is a mismatch between the perceived value it creates and the price it is asking for. The most fundamental building block in creating cultural capital is brand storytelling. A brand needs to have full clarity

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The Rolex method: Unleashing pricing potential through powerful brand storytelling ...Middle East

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