Are Chinese-only collabs like Shang Xia and Florasis the next hype trend in guochao luxury? ...Middle East

Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. What Happened: Recently, Chinese luxury lifestyle brand Shang Xia has made its first foray into beauty. The contemporary Paris-headquartered label partnered with East Asia-inspired cosmetics brand Florasis (花西子) to co-release a limited edition gift box titled Flawless Jade. The box gives buyers a taste of Shang Xia’s high-end homewares – a pair of white ceramic tea cups inspired by the traditional Chinese tea ceremony – and Florasis’ best-selling products, which include a setting powder, pressed powder, setting spray, and foundation for sensitive skin. Shang Xia partnered with Florasis, o

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Are Chinese-only collabs like Shang Xia and Florasis the next hype trend in guochao luxury? ...Middle East

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