Can Gucci find its way back to the top? ...Middle East

During 2022, when sales of Gucci were slowing down, I wrote several Future of Luxury columns on the luxury brand, dissecting its strengths and, in particular, its weaknesses. The exit of former CEO Marco Bizzarri — who is one of the luxury executives with the best track records, and who was credited by François-Henri Pinault, Kering chairman and CEO, as having “masterminded the execution of Gucci’s outstanding growth strategy” — comes at a time when the brand seems to have lost its direction and confidence. Following the departure of Alessandro Michele, advertising campaigns and initiatives have lacked emotional storytelling, reminding me of Gucci’s last underperforming period, before the a

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Can Gucci find its way back to the top? ...Middle East

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