Brand collabs overload: Are solo launches the ultimate luxury? ...Middle East

The power brand collaboration has in today’s fashion industry is unmatched as a business strategy. Emerging designers have landed in the mainstream because of them, and they have provided historical luxury houses with fresh relevance, allowed Western brands to authentically connect to local markets like China, as well as connected some of the most inaccessible high-end names to valuable subcultures. However, a divergence is occurring in luxury. The majority of businesses are frequently deploying co-branded drops, charmed by the associated marketing exposure and revenue. Whereas, some brands are avoiding the hype train, opting for solo launches, or hardly ever releasing collabs, if at all. Hy

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Brand collabs overload: Are solo launches the ultimate luxury? ...Middle East

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