UAE hospital launches first ‘Phygital’ cervical cancer campaign ...United Arab Emirates

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UAE hospital launches first ‘Phygital’ cervical cancer campaign
Dubai: Continuing the momentum of raising awareness on early detection and prevention of cancer, Zulekha Health care Group launched the eighth edition of its annual cervical cancer awareness campaign on June 14. Maintaining their connect with the communities, driving the message digitally, this year the event was hosted virtually fuelled by intelligent video technology driving the new ‘phygital’ experience for attendees. Cervical cancer is the second leading cancer and seventh cause of fatality in women in UAE. Most of the cases of cervical cancer are not detected until they are in the late stages, when it is difficult to treat. Worldwide, cervical cancer is the second most common cancer in

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