Data silos: The unraveling of the hotel guest journey ...Middle East

Data silos are spoken about often in the hotel industry. Different systems for different functions – all doing their respective jobs. But what’s the harm? In a world where efficiency is paramount for commercial success and guests expect seamless, hyper-personalized experiences – an effective Find, Book and Grow strategy simply cannot co-exist with data silos.

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Data silos: The unraveling of the hotel guest journey ...Middle East

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