Over the past few years, the internet has been obsessed with all things Martha Stewart. From her hit Netflix documentary, “Martha,” to fans scouring thrift stores for a copy of her first book “Entertaining” so much that the book is set to be reprinted this October, the icon is as popular as ever.
That’s why, then, it’s no surprise that according to Pinterest, the “Martha Stewart aesthetic” is set to take over the summer season.
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In its 2025 Summer Trend Report, Pinterest analyzes user searches to determine the top trends of the season. Among them is the style that completely channels the icon.
“The ‘Martha Stewart aesthetic," the platform writes, "will take center stage as people embrace garden-to-table cooking, flower gardens and fresh summer recipes, channeling the iconic tastemaker’s lifestyle."
Related: Martha Stewart's Facialist Says This $12 Product 'Is a Long-Time Favorite'
“Pinterest users are leaning into garden-to-table cooking, urban farming and fresh summer recipes,” Pinterest describes in its report on the aesthetic. In fact, the platform reports that searches for the term “Martha Stewart Aesthetic” are up by nearly 2,900%.
In addition, terms like “Martha Stewart vegetable garden” (up 72%), “Martha Stewart dinner recipes (up 45%) and Martha Stewart chicken coop (up 22%) have all risen. Other Martha adjacent terms like “from garden to table,” “harvest recipes,” “sustainable cooking,” “fresh summer recipes,” and “flower garden" have also all gone up.
One way to maximize this aesthetic? Pinterest suggests pairing the Martha Stewart aesthetic with “summer detox drinks,” (up over 550% in search) or with a savory cocktail (Martha’s pomegranate Martha-Rita and mint julep might be good places to start).
In a similar vein to the Martha Stewart aesthetic, Pinterest additionally reports that trends like rustic retreats and farmhouse cottage style interiors are significantly rising in search results.
"Summer 2025 will be about trying something new or reviving old traditions," the platform explains.
Other Pinterest summer trends we have no doubt Martha would appreciate include Book Clubs & Garden Parties (especially since searches for “cute summer crafts” are rising) and embracing thrifted home decor.
All in all, Pinterest is giving us permission to kick off summer by thriving like Martha Stewart and we're so here for it. For more summer inspiration, you can check out Pinterest’s summer trends report here.
Related: How to Make the Best Iced Cappuccino, According to Martha Stewart
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