:quality(85):upscale()/2024/09/20/644/n/49352476/0bcf978b66ed86728afca5.37606990_.png "Everything to Know About Amazons July Prime Day 2025")
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If you (like us) can never resist a major deal, listen up: Amazon's July Prime Day kicks off on July 8, 2025, and it's shaping up to be one of the most epic shopping events of the year, with four full days of savings, running through July 11. After an already busy spring and early summer, we thought our wallets might finally get a break. But July Prime Day is here to remind us: the summer shopping spree is just beginning. What's more, it falls right at the height of summer - that means you can grab travel gear and seasonal essentials guilt-free while they're on serious sale. And yes, it's also the perfect time to kick off your holiday shopping early (who says that's overkill?).
The best part? Deals span all the major categories - fashion, beauty, home, tech, pets and beyond - so virtually nothing is off limits. Below, we'll break down everything you need to know about July Prime Day 2025: the dates, the standout deals, and how to make sure you're ready to shop.
What Is Prime Day?
In short: July Prime Day is one of Amazon's biggest sales. It's Amazon's answer to Memorial Day, Fourth of July, and Labor Day sales combined - and is even more consumer friendly because the deals span a number of categories and are available to shop on one singular site. The global savings event takes place over a five-day period (which is new this year) and encompasses some of Amazon's biggest deals of the season on a variety of bestselling products - like the editor-loved Jergens Sunless Tanning Mousse ($12, originally $15) and Samsung Frame TV ($698, originally $745), to name a few.
When Is July Prime Day 2025?
Amazon's July Prime Day 2025 is happening July 8 through 11, with the event starting at 12:01 a.m. PDT on the 8th.
When Does Prime Day End?
July Prime Day officially ends on July 11 at 11:59 p.m. PDT, which is 3:01 a.m. ET for people on the East Coast. But the deals aren't completely over at that time. Some markdowns continue hours or even days after the retail holiday passes, so be sure to check our list of July Prime Day deals to see which products you can still score at a deep discount.
How Much Is an Amazon Prime Membership?
With an Amazon Prime Membership, members can get access to exclusive deals come July Prime Day 2025, as well as perks like free shipping. As of right now, an Amazon Prime Membership ($15) is less than $20 per month, and the retailer also offers a 30-day free trial for new users. For full guidance, check out our story on how to sign up for Amazon Prime to get the best deals during this massive sale.
What Deals Can You Expect at July Prime Day 2025?
New this year, Amazon is introducing "Today's Big Deals" themed daily drops featuring some of the hottest offers of Prime Day, exclusively for Prime members. These limited-time steals include deep discounts on major brands like Samsung, Kiehl's, and Levi's, and they launch right at midnight PDT each day during the event. With new deals dropping as often as every five minutes during select times, it's worth checking in frequently to catch the best of what's being offered - before it's gone.
We are already seeing can't-miss markdowns on items that span a range of categories. Products like the Ninja Creami ($200, originally $230) and The Gym People Longline Sports Bra ($20, originally $23) are marked down, alongside savings on bestsellers like the Dyson Ball Animal 3 Upright Vacuum ($300, originally $400) or the travel-ready Apple Airtags ($75, originally $99). Surprise deals on finds like the Ewedoos Tennis Dress ($33, originally $50), and Levoit Air Purifier ($40, originally $50) have also proven to be big hits.
Update on June 17, 2025 at 1:33 PM ET: Updated prices and checked stock for all products.
- Additional reporting by Kyley Warren
Kyley Warren is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally. Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Previously, she was an SEO commerce writer for Apartment Therapy and The Kitchn. Her writing has appeared in Buzzfeed, Travel & Leisure, and Real Simple. When she's not reviewing her latest home finds or interviewing celebrities, you'll likely find her out for a run - she's also a marathoner. Read More Details
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