The Illusion of Innovation: Why True Progress in Hospitality Technology Demands More Than Just New Features ...Middle East

In the bustling world of hospitality technology, we’re often captivated by the next shiny object – the latest AI, the newest automation, the trendiest platform. There’s a pervasive narrative that simply adopting “new” equates to “innovative” and, by extension, “better.” But as someone who’s spent decades navigating the intricate dance between operational realities and technological aspirations, I often find myself questioning this surface-level enthusiasm. True progress isn’t just about integrating a new feature; it’s about fundamentally transforming a business for the better.

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The Illusion of Innovation: Why True Progress in Hospitality Technology Demands More Than Just New Features ...Middle East

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