CHIPOTLE fans can soon get their hands on its newest craveable dip – the first dip the Mexican fast food chain has rolled out since 2020.
Crafted fresh in-house daily using all real ingredients, the new Adobo Ranch dip will not only bump up the flavor of Chipotle lovers’ meals but also their bill.
The iconic fast food chain is making a bold addition to its menu with the impending launch of its Adobo Ranch, “a smoky, spicy twist on America’s beloved dipping sauce.”
It is made with adobo pepper, sour cream, and a unique blend of herbs and spices, per a Chipotle press release from Monday morning.
Fans in the US and Canada will be able to get a taste of the new dip starting on June 17.
To celebrate Adobo Ranch, Chipotle is offering it for free to rewards members on launch day with the purchase of an entree.
Foodies have until 11 pm PST on June 16 to enroll in Chipotle Rewards to receive a free Adobo Ranch offer in their account, valid on June 17.
Fans new to the Chipotle Rewards program will also receive a free guacamole offer with a $5 purchase when they enroll.
Following launch day, customers will have to shell out an extra 75 cents to add Adobo Ranch to an order, a Chipotle spokesperson confirmed to The U.S. Sun.
RANCH RIOT
Chipotle’s move to roll out Adobo Ranch, its first new dip since Queso Blanco hit the menu in 2020, comes amid lowered sales.
The beloved chain had a rough financial start to 2025, seeing a same-store sales drop in the first quarter for the first time in five years.
Top bosses over at Chipotle blamed the decline in consumer confidence caused by today’s economy, pushing diners to eat out less and rein in their spending.
Chipotle hopes that the launch of Adobo Ranch will help to reverse its downward trend, luring in foodies and boosting the chain’s sales.
The new dip is a twist on classic ranch, which has spiked in popularity and passed ketchup as America’s top condiment in 2024.
Adobo Ranch is Chipotle’s unique take on the staple condiment, made with only real ingredients and no artificial colors, flavors, or preservatives.
“Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad,” said Chris Brandt, president and chief brand officer.
“Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor.”
Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad. Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor.”
Chris BrandtChipotle Chief Brand OfficerFoodies should maximize the flavor of their bites by making the most of the Adobo Ranch, encouraged Nevielle Panthaky, vice president of culinary at Chipotle.
He suggested dipping a quesadilla in the sauce or spicing things up by submerging tortilla chips in Adobo Ranch before scooping into a burrito bowl to create the “perfect bite.”
As Chipotle eyes the launch of its Adobo Ranch, other fast food giants are similarly rolling out new items.
For example, a popular burger chain has launched an “interesting” new item – but you can’t order it in store.
Meanwhile, a McDonald’s rival launched its own “snack wrap” just weeks before the original was rumored to return.
GettyChipotle’s Adobo Ranch is the chain’s first dip launch in five years[/caption] Read More Details
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